Fortude Global
Branding Identity
Fortude (formerly known Brandix i3) a leading global enterprise and digital services company that provides ERP implementations through cloud, data, and Automation. Establishing in countries such as UK, USA and APAC, Frotude provide solutions to customers all over the world.
SERVICES
Creative Direction, Brand Strategy, Brand Identity
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Background
in an evergrowing IT industry, Fortude became one of the frontiers to provide IT solutions for customers across the world. However, their positioning within the market did not resonate with the work they do. So Fortude embarked on a new direction an identity to appeal to the new customer and future employees.
Delivering Digital Solutions that Simplify Businesses and LIves
Upon observing what Fortude does in the world of tech, we understood that all the tech we provide and create makes businesses function smoothly and the lives of people easier. This idea was carried onto our branding as well.
A future forward brand
A future-forward approach was taken as the design philosophy in the new branding. This meant looking at more simple and practical design layouts, colors and typography.
